5. Marketing & Outreach

If a provisional application is filed for your disclosure, the CRI Commercialization Team will begin conducting initial marketing and outreach to industry. In coordination with the inventors, we will identify key markets for the technology, as well as companies within those markets. While our primary aim is to find potential licensees for the technology, we also seek industry feedback, which we will share with the inventors. We will also use this industry feedback to help inform the decisions we make with regards to the IP.